Acronis appoints master distributor for emerging markets

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Acronis, a leader in cyber protection, today announced that it has appointed Acronis Emerging Markets (AEM) as a new master distributor to increase its focus on and accelerate growth in the Latin American and African markets. As part of the agreement, AEM will market and distribute the full range of Acronis cyber protection products in these regions, providing local training and support for partners and service providers.

AEM is an independent company led by Garry Kondakov, an IT and cybersecurity veteran with more than 15 years of experience building business for various tech companies around the world. Kondakov has already established effective teams in Brazil, Mexico, Argentina, and South Africa, and additional offices are planned in other countries in order to support local partners.

Acronis appointed AEM as the new distributor in response to the growing demand for its cyber protection services in these two growing regions.

Kondakov said: “More than ever before, individuals and businesses around the world are relying on data for all that they do. Yet the threats to that data don’t stop at a nation’s border. Given the comprehensive and effective approach Acronis uses to develop and deliver its solutions, it’s important that these emerging markets have access to modern cyber protection.”

Companies and service providers in these emerging markets recognise Acronis as a vendor capable of offering comprehensive cyber protection that ensures the safety, accessibility, privacy, authenticity, and security (SAPAS) of data.

Pasha Ershow, Acronis revenue officer, said: “The addition of AEM into the Acronis family is a tremendous milestone. Appointing a new distributor that is focused on these markets will allow us to better serve these regions, extending the benefits of cyber protection while increasing the sales support we can offer to partners, resellers, and customers. Their deep knowledge and experience in these regions will help bring success to all involved.”

Acronis is committed to extending cyber protection to safeguard all data, apps, and systems. To create a larger ecosystem that delivers SAPAS-based cyber protection, Acronis recently opened early access to the Acronis cyber platform for third-party developers.

Access to the platform, which will be made publicly available at the Acronis global cyber summit in October, enables development of new applications so developers can expand the functionality and integrations of their apps, and extend their opportunities in Acronis’ large ecosystem.

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